Vineyard Marketing: Free Branded Gifts With Wine Purchases

Promote your wine brand and encourage sales by offering custom-printed wine gifts.

 

Vineyards have been making tremendous strides in direct-to-consumer sales, with case sales, wine clubs, and other programs. This trend has increased, specifically, in the past few years, due to the pandemic; everyone was at home and got used to ordering online and having things (like alcohol) delivered straight to their doors.

 

When thinking about how to make the most of this for your brand, consider offering a free gift with purchase. With this incentive, you:

 

1. Boost Customer Loyalty: Offering a free gift can help build customer loyalty and encourage customers to continue purchasing from your vineyard. By giving customers a little something extra, you create a positive impression that could lead to repeat business. 
2. Incentivize Larger Purchases: Providing a gift with multiple orders can incentivize customers to buy more wine, in general, and make them more likely to purchase a larger quantity at once.
3. Stand Out from Competitors: Another benefit of this marketing tactic is that it helps your business differentiate itself in a crowded market. By providing a unique incentive, the vineyard can attract customers who may have otherwise chosen a competitor. 
4. Upsell Customers: A free gift can also be used as a way to upsell customers to higher-priced wines or larger quantities. You’d be surprised how one little freebie can lead to customers being more inclined to spend more money!
5. Promote Brand Awareness: Most of the time, gift-with-purchase selections are branded with a name, logo, and custom colors. Therefore, when you're surprising people with a present, you're also spreading the word about your products!

 

Overall, this is a cost-effective way to incentivize and encourage repeat business. To get in on the trend, consider the promotional products below, all from Libation Promotions.

 

Marble Cutting Board Charcuterie Set - The perfect wine pairing, this set includes a cutting board with a slicer, dry cured salami, cheese, crackers, and gourmet mustard.

 

Out of The Woods® Connoisseur Wine Tote - This is a great gift to give to a host, a wise way to sustainably bring wine to dinner parties, and a generous token of appreciation.

 

Loto Decanter - On a similar note, this decanter holds 42 ounces, has a transparent and rounded design, and includes a stopper lid.

 

3-Piece Wine Set - Customers will be thrilled to receive this set, with its stainless steel corkscrew with bamboo handle, rubber-sealed easy-pour spout and aerator, and bamboo stopper, which fits snuggly into the spout to preserve open bottles.

 

Vacu Vin Double Hinged Corkscrew - A more affordable selection is this elegant 3-in-1 multi-purpose bottle opener, perfect for every occasion and every situation. 

 

Electric Wine Opener - Every wine lover and wine connoisseur needs a way to electrically, quickly, and easily get into bottles!

 

Basket Tote & Wine Basket - Finally, there are picnic baskets, such as the tote (with its sturdy willow foundation, collapsible interior, and canvas) or the basket (which is insulated, holds two bottles of wine, and comes with a corkscrew, a serrated knife, and a cutting/cheese board).

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• Category: Vineyard Marketing News
• Tags: vineyard marketing, vineyard gifts, vineyard business, vineyard sales, customer incentive, customer gift, gift with purchase, wine marketing