Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
The pandemic led to hospitality brands – ranging from hotels and bars to restaurants and event centers – having to cut back, pause business, and even shut down completely. Now that things are getting back to “normal,” these places are open again, and people are ready to travel, eat, drink, and gather. In 2022, how can a libation brand best market itself?
There are two sides to the hospitality industry, the providers and the customers, and both of them have suffered over the past couple of years. Employees were let go. Many did not return. Those that did come back were looking for better benefits. Customers were stuck inside their homes, away from their friends, family members, and coworkers. Now, as they are getting back into their favorite places, they are dealing with overwhelmed and understaffed eating and drinking establishments.
So, when it comes to the new normal for a libation or hospitality business/organization, the employees and customers must both be kept in mind.
For example, you can show employee appreciation with new logo aprons that look cohesive, stylish, and professional, helping to boost your brand’s overall look.
You can enhance your brewery, club, vineyard, restaurant, or bar with custom bar stools that display your logo in a comfortable and inviting way, 
as well as with giant custom-printed inflatables and logo bar games. From when someone passes by on the street to when they are sitting down at a table, they need to know who you are and what you offer. Unique advertising and entertainment options like these can assist.
There are also promo gifts that can be presented to employees, as well as given away to customers. Some great choices are imprinted barbeque tools for backyard get-togethers, branded cooler bags that will come in handy on road trips, and promotional cutting boards, which are on trend, due to the popularity of charcuterie boards.
Cocktail shaker sets and cocktail mix gift sets are wise to consider, as well. Kits like these grew in popularity during the pandemic, as restaurants were able to deliver DIY drinks and people were able to play bartender at home. With to-go drinks and drink gifts, customers can still be promoting your brand from the comfort of their houses, while employees can kick back and relax during their time off.
Marketing, the hospitality industry, and business, in general, may look a little different now. But by showing appreciation to your team and to your patrons, you will be standing out from the crowd and boosting your brand.