Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
There are more than 40,700 beer, wine, and liquor businesses in the United States alone, so brands need to do whatever they can to stand out from competitors. A smart marketing strategy is to use promotional products, which:
-can be handed out at industry events, gifted through social media giveaways, or sold in stores/online
-act as fun and functional billboards, getting seen over and over again
-boost brand recognition, brand loyalty, and overall business
Headwear, in particular, gains more impressions than most other promo items, with an average of 3,400 a year. Therefore, you should be promoting your beverage brand with custom-printed caps and hats!
Not sure which products to turn to specifically, though? Take these current headwear trends into consideration.
SPORTY
While there are an array of hats and caps out there, the go-to option is a sporty one that can be worn while watching a favorite team or even while working out. Features to look for include mesh backs, flex fits, and moisture-wicking designs, as seen in the Cotton Jersey Cap, Sportsman Beanie, and Cool & Dry Sport Cap.
CABIN CHIC
Items that fall into this category are comfy & cozy, a little bit rustic, and perfectly suited for a warm cabin somewhere in the snow. Beanies can certainly check off some of these boxes and can be worn all year – whether someone is in a winter wonderland or not!
EMBROIDERED
Embroidery is big in apparel right now, and on headwear, it helps a logo really stand out. Some top options include the Chino Twill Cap, Cable Knit Beanie, and Cotton Bucket Hat, which can all be customized with this trendy element.
ECO-FRIENDLY
Another popular movement in fashion is eco-consciousness, such as secondhand clothes and upcycled garments. This cap, beanie, and bucket hat are all made from recycled materials, making them stylish and sustainable!
TEXTURED
Finally, consider branded headwear that has an interesting look and/or feel. For instance, there are mesh straw caps that offer some extra drama and dimension, as well as wood print caps that mimic a wood grain pattern.
Any/all of these suggestions can help your brand differentiate itself in the booming beverage industry, so find more branded hats and caps here!