Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
With all of these places, the selling of alcohol is obviously the main goal. There may also be food that visitors can munch on or arcade games that people can play, but beverages are the go-to purchases.
How can a brewery, say, make more money during the day, during a slow season or during the work week, though?
Co-Working Space
If a bar is not as busy during the day, this space can be used for co-working. About 8 million people in the U.S. work from home, which means that millions of remote professionals may like to get out and about, enjoy a cup of coffee and stay busy while sitting amongst others who are doing the same.
Cafe
On a similar note, your company could become part-cafe, which would lead to more income. As said, alcohol is the main selling point, but think outside the box: Offer up mocktails, juices, coffee and smoothies. Expand the menu to include eats such as fruit, muffins, salads or desserts. Hire a caterer to cook for everyone once a week. Let different food trucks set up shop in the parking lot. In short… If you build it, they will come, and people love having more options!
Studio Space
Depending on how much room you have, you may also want to consider renting out studio space. Photographers are always looking for cool backdrops, and you may have that. Groups and classes are always needing rooms to meet in, and you could provide that. Ask around, get online, and post ads to let people know that your lounge, for instance, is open for business to whomever during the day.
Meeting Space
To elaborate, your building could target a specific demographic or industry, when it comes to monetizing. Breweries and bars are typically busiest during the evenings and on weekends, so entrepreneurs in the field of finance could have meetings on Monday mornings… a yoga class could use this area on Wednesdays… or students could have follow-up sessions after their classes on Tuesdays and Thursdays.
Event Space
Besides photographers renting a room or companies taking up tables every so often, you can also offer up event space. This is an especially smart move during conference season. Take SXSW in Austin, Texas, for an example; this annual event brings in thousands of attendees. Most of the sessions are held in one convention center, but all week, magazines, bands, networks and other big groups hold parties and pop-ups around the city. Your brewery could be the perfect spot for something like this!
Swag
And, of course, your brand should be selling swag! From koozies and bottle openers to shot glasses and clothes, there are tons of great promotional products that fans and customers will want to buy and that will serve as walking billboards for what you do and serve.
To see more imprinted items for breweries, bars, wineries, pubs and cocktail lounges, visit LibationPromotions.com.
