How Liquor Brands Can Capitalize On The Make-At-Home Cocktail Movement

  • Jan 20, 2023

Making alcoholic beverages at home is a popular hobby, and brands in the alcohol industry can market themselves with custom-printed barware, mixers, and cocktail shakers. 

 

Old Fashioned Gift SetAt times, people enjoy creating their own cocktail or mocktail at home, and this trend skyrocketed during the COVID-19 pandemic. Everyone was stuck inside, with lots of time on their hands, so happy hours and date nights were transformed by playing bartender and cheerings virtually through video calls. 

 

A study by Upgraded Points found that online searches for "cocktail recipes" nearly doubled, when comparing the term in March 2019 to its results in March 2020. And while bars and restaurants have reopened, the world is still very interested in staying in and having make-your-own beverages. 

 

Liquor brands can get in on this movement by offering glasses, barware, and cocktail mixes, all customized with their name and logo.custom cocktail gift set

 

For instance, there are promotional products centered around specific drinks, such as the W&P Peak Sphere Ice Mold & Old Fashioned Gift Set. It comes with a glass and a spherical ice mold, which elevates any libation.

 

There is branded merchandise that comes with cocktail mix, like the Cheers To You Lush Frose Mix that simply mixes with a bottle of wine to create a restaurant-quality wine cocktail or the Simple Modern Cocktail Mixer Gift Set that includes a cocktail shaker, jigger, muddler, and bottle of Morris Kitchen Cocktail Mixer.

 

logo bar toolsTools of the bartender are important for perfecting at-home alcoholic drinks, so another logo gift is the Be Home® Luxe Hanging Bar Tool Set. It’s super luxe, with its four hanging matte gold accessories and marble stand. 

 

Of course, there are imprinted items that come with cocktail shakers, too. For example, the Mirage: Rainbow Barware Set by Blush® has a shaker, jigger, strainer, and bar spoon, all in an on-trend rainbow-plated stainless steel. For a more affordable option, there is the 18 Oz. 3-Piece Plastic Cocktail Shaker, with a cap that doubles as a measured jigger.

 

To really go all out, consider the Elegant Whiskey Decanter Set, which includes a decanter, whiskey glasses, ice tongs, chilling balls, slate whiskey gift set with logocoasters, and whiskey cards –  all made of high-grade stainless steel, crystal, and granite and all packaged in a wooden gift box.

 

The cocktails-at-home trend is not going anywhere, so make sure your beverage brand capitalizes on it with custom-printed cocktail shakers, promo cocktail mixes, and beyond!

 


  • Category: Drinking Gifts
  • Tags: at-home cocktails, home bartender, barware, bar gifts, custom drinkware, cocktail gifts, custom cocktail, make-your-own cocktail, at-home alcoholic beverages, beverage marketing, liquor advertising
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