Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
Custom Merch That Stands Out For Hospitality & Beverage Brands--since 1956!
Austin, Texas: I get many calls from vineyards and craft brewers asking about the value of promotional marketing.
And these two industries cannot be further from each other in understanding how branded promotional items can help to keep their name in front of their customers and add brand awareness.
Craft brewers are heavy promoters. We do everything for them from imprinted golf caps to imprinted T-shirts, imprinted golf ball, imprinted beer mugs and beer steins and imprinted coasters.
Craft brewers seem understand the billboard concept of promotional advertising-that they want people to be “walking billboards” promoting their beers, their brand, their location, etc.
On the other hand, my wine shops and vineyard gift shops seem to take a much more conservative approach to branding.
Other than ordering some imprinted wine tote bags, imprinted wine openers and corkscrews and imprinted coasters, most vineyards do not brand their message too often –for fear of de-valuing their brand.
This cannot be further from the truth and can be holding back the growth of their brand.
Medical supply companies brand their products without de-valuing it.
So do computer software and hardware companies.
Tacky or loud imprints can certainly harm your reputation — and I am not suggesting Day-Glo imprints, by any stretch of the imagination.
But a subtle imprint on a quality product- such as debossed leather wine bags and imprinted leather coasters, or tone on tone imprints on shirts, caps and other promotional items are what your customers will want to buy – and to show off.
This kind of promotional marketing can help increase awareness of your brand and spread word-of-mouth advertising.
People will want to purchase these branded promotional products from your shop — if it fits in with their own lifestyle.
And it will continue to promote your brand and your shop for many years.. at little or no cost — as people will be willing to pay a decent markup for these items as a remembrance or souvenir of their visit.
If you think that promotional products will not reflect positively on your brand, then you’ve been talking to the wrong promotional products salespeople.
Let us help select the right promotional products to fit your specific needs.