Branded Pickleball Paddles: A Smashing Strategy for Modern Corporate Gifting

  • May 23, 2025

With nearly 20 million players and triple-digit growth, pickleball offers companies a powerful new way to boost brand visibility and employee engagement through custom-branded paddles and gear.

Pickleball is no longer a niche pastime—it’s the fastest-growing sport in the U.S. According to The Dink, an estimated 19.8 million Americans now play pickleball, marking a 45.8% increase in just one year and a staggering 311% growth over the past three years.

This rapid adoption is transforming pickleball from a backyard hobby into a full-fledged national trend, complete with televised pro tournaments, celebrity investors like LeBron James, and over 68,000 dedicated courts across the country (PAC).


Why Custom-Branded Pickleball Gear Works

As the game gains momentum across workplaces, parks, and sports complexes, companies are leveraging the sport’s popularity with custom branded pickleball paddles, balls, and bags. These custom items offer several key advantages: c

1. High Engagement, High Visibility

Branded paddles are used in public and social settings—whether in corporate leagues or community tournaments—giving your logo sustained exposure.

2. Diverse Audience Appeal

Once associated mainly with retirees, pickleball now draws a younger, active demographic. In fact, 70% of frequent players are between 18 and 44 years old, with the largest group aged 25–34 (APP Tour).

3. Association with Wellness and Fun

Health-conscious consumers appreciate brands that promote active living. Aligning your logo with a sport that's fun, inclusive, and fitness-forward can boost brand affinity.

4. Ideal for Employee and Client Gifting

Paddles make memorable, premium gifts that stand out from water bottles and mugs. Whether for employee recognition, wellness programs, or trade show giveaways, branded pickleball gear adds excitement and novelty.


Top Use Cases for Branded Pickleball Products

  • Corporate Wellness Programs: Encourage active lifestyles by gifting branded paddles to staff.

  • Outdoor Company Events & Picnics: Host a branded tournament as a unique team-building event.

  • Trade Shows & Conferences: Offer paddles as high-impact giveaways that draw booth traffic.

  • Client Gifts: Deliver something thoughtful and on-trend that gets used and talked about.


Partner with Libation Promotions

At Libation Promotions, we produce premium custom-printed pickleball paddles, balls, and bags designed for maximum brand impact. Whether you're outfitting a tournament or thanking top performers, we help your brand stay in play—on and off the court.

Let’s turn your brand into the talk of the tournament.


  • Category: Branded Merch, Branding, Marketing, Merch Stores
  • Tags: branded pickleball paddles, corporate gifting, employee wellness, pickleball promotional products, trade show giveaways, custom logo paddles, pickleball growth statistics
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