6 Reasons Why Vineyards Need to Sell Custom Branded Merchandise
More and more wine shops and vineyards have been offering custom branded gift items for resale at their stores. This article points out six reasons why this trend has lead to such a fast growing profit-center for these shops.
- Free Advertising:Think of every wine tote with your logo as free advertising for your store. How much money would you pay to have customers walk around with your mini-billboard on their wine tote? Once you think of the power of this free advertising and the number of people that will see your logo, you will want to give everybody a free wine tote with minimum purchase (where laws are applicable, of course) – or sell to them at a reasonable price.
- Promotes Your Brand to Others:When customers see your logo on a branded wine tote or bottle opener, it is if they just saw a billboard for your store. If the product is being used by a friend or colleague, this person will automatically take it as a subliminal referral…or it will open up a dialog about your store.
- Serves as a Reminder to Your Customers: Anytime you can get your customers to see your logo, it serves as a reminder of the pleasant experience they had at your store. Reminders are important for many reasons, including cognitive consistency, which helps a buyer to justify their purchase after the fact. This reassurance will help to encourage repeat purchases and secure continued positive feelings toward your store and brand.
- Encourages Repeat Sales:Reminders will also remind customers of your brand when it comes to repeat purchases. Every time they see your brand, they subconsciously think of your store, putting you ahead of your competition for “top of mind” awareness.
- Adds to Your Reputation:The type of branded merchandise you offer will reflect your image. Higher priced wine totes and wine accessories will brand your store as more exclusive than a value-priced wine tote or bottle opener would. Spend some time looking at the logos you see on people’s shirts, caps, bags over the next few days and try to think of the type of image they are trying to portray to their public. An imprinted shirt can go from promoting an opera or a chain of burger restaurants—and it can be slight differences in fabric quality, imprint method (embroidery, embossing or debossing, silk screen, etc.), size of imprint, graphics used and more. Work with a company that can marry your merchandise to your branding and the reputation you want to portray.
- Add on Sales:Merchandise with your vineyard or shop logo can greatly add to your bottom line profits in the way of add-on sales. Most retailers will mark these items by 100%, meaning increased profit margins and additional sales you would have missed by strictly selling wine.
Start carrying branded products at your gift shop. Start small with a handful of different items, such as imprinted wine totes, bottle openers, cork screws and embroidered caps…then add to your offerings once you see results. At 100% markup, you will want to offer these as soon as possible for the reasons mentioned above.
Happy promoting.
- Category: Vineyard Marketing News
- Tags: corporate wine bags, corporate wine totes, custom printed branded merchandise, custom printed neoprene wine carrier, imprinted bar accessories, imprinted bar gifts, imprinted bar glasses, imprinted bo