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Due to the novel coronavirus, tons of events have been cancelled or postponed, including those in the libation industry. From special occasions celebrated at wineries and launch parties at pubs to concerts at bars and clubs, professionals have had to get creative when it comes to adapting; not having these functions means upsetting fans/customers and losing revenue.
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A unique way to still have a win-win situation is to host a virtual beer fest!
While it does not bring everyone together, into one alcohol-filled space, it does allow fans of breweries, wineries and so on to get in on some fun and enjoy some products. It does allow for these businesses to still operate. And it does keep everyone safe and at home.
Here are ideas for your own virtual beer fest or similar online event:
Who Is Invited & How
A party held by a brand will look different for each and every brand, depending on location, budget, target demographic, etc. For a virtual event, links could be emailed out to subscribers/members, or social media posts could tell followers when to tune in live on Facebook or Instagram.
What Do They Receive
For a beer festival specifically, there are three main things to give to attendees.
First, there will be the beer itself, which could be delivered or picked up locally.
Next, there will be the actual event, such as an online tasting led by an expert.
Lastly, be sure to send lots of swag! Fans love to show their support through branded merch, and this is a great time to sell some of this.
Which Promotional Products Should Be Used
There are a variety of promotional products, which display a business’ logo and appeal to fans and customers. Some popular ones for a virtual beer fest include bottle openers, pint glasses, games and koozies.